On Colin Kaepernick’s Nike Ad: Will the Revolution Be Branded?

I’m happy for Kaepernick, AND I’m under no illusions—I know that this is a marketing/business decision for Nike. As Zirin writes: “In Nike’s antiseptic, hollow corporate-speak, Kaepernick is simply ‘moving the world forward.’ There is no mention here of police violence or racism. And it would be stupid to expect it. This is Nike. Asking them to be a voice for social justice is like asking a dog to meow.” 

—tk

 

Colin Kaepernick is now the face of Nike, which raises questions we should not be afraid to ask.

Read on here: On Colin Kaepernick’s Nike Ad: Will the Revolution Be Branded?

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